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DID YOU KNOW.... More than 6,000 people are turning 65 years old EACH DAY in the U.S. Today's 50-year- olds are estimated to hold 75% of the discretionary income with 77% of all personal financial assets at their disposal. They expect value and recognition. What is your business doing to meet these needs and excel in service? DO YOU SERVE THE 55+ CLIENT? YOU NEED TO! HAVE YOUR BUSINESS EXCEL IN THE FASTEST GROWING MARKET, THE SENIOR MARKET! Be the first in your elite industry to TEACH your employees how to create a senior friendly business. EDUCATE AND TRAIN your employees about the critical success factors you will need to attract and retain loyal senior customers. Call Today to find out more: 757-496-4722. Don't let your competition be first to recognize this lucrative market! Testimonials from attendees: " This was the best learning and development class ever! (Sue is a) natural facilitator." City of Virginia Beach " Absolutely the best city sponsored training I've ever attended. Most useful personally, too. We need more classes." City of Virginia Beach attendee. " I thought you did a wonderful job (at your seminar)!" VA Retail Alliance " FUN!" VA Retail Alliance During any of Sue's lively, interactive presentations, audiences will learn, laugh and come away better informed with skills that are immediately applicable as they relate to seniors and their unique needs. A variety of senior topics can be covered in each session and can even be targeted to specific audiences or information. Below are some examples of Sue's workshops/presentations: Are You Ignoring Marketing to The 55+ Consumer? WARNING: If You Said, "yes," Your Answer Could Be Hazardous To Your Business Health. In this 90-minute presentation, the audienc will learn ways to recognize and better serve the senior customer and their adult child (also known as the Baby Boomer). Why should your busness want to do that? Well, with more than 6,000 people turning 65 each and every day in the United States, this is THE market that demands attention. Not addressing their unique needs, not understanding their physical challenges and not appreciating how to market to them correctly can be detrimental to your business. The senior market offers a huge potential to business owners who know how to market to them effectively. Business owners who deliver what the senior market wants will find endless opportunities for growth in the years ahead. Ignoring them is just plain not smart! The old way of marketing, "One-Size-Fits-All", does not work anymore. period! Your business simply cannot afford to ignore this affluent and knowledgeable market. Does your business want to increase market share of this niche? Well, then, what your business needs to do is: * Learn the background, culture and values of this "special" aging consumer. * Expand your customer loyalty by learning how to tap into their unique emotional needs ~ yes, emotional needs....they directly affect the bottom line. Let me show you how! * Define "aging" ~ discover how old is old? Do you employees know? Bet they think they do, btt they don't! * Understand the seniors' unique behaviors and habits and how they see themselves. They really don't care how you see them. Their self perception is your business reality. * Appreciate society's view of the aging consumer and how this relates to interacting with this target group. * Learn how to become one of the six sought-after, trusted advisors who seniors consider important ~ sometimes more important than their own children's advice. * Master how to better serve the aging consumer. Do your employees really know? Ask them; you will be surprised at their answer (or lack of one). * Develop interpersonal communication skills to better serve this mature adult. Learn how to put them into practice, not just talk about them! * Identify and appreciate the two most prevalent challenges facing seniors and immediately implement ways to address these issues both on and off the job. * Watch the fun begin as Sue Cunningham has a few participants "become" seniors. This is a real "aha" moment, folks! And one of the most memorable parts of the whole presentation. "You are a terrific presenter and you really hold people's attention...not just because your material is so worthwhile and timely, but also because you're a great speaker." P. Crowell, Mass Mutual ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ Learning To "Speak To the Older Consumer"....Learn Six Proven Marketing Skills to Grab the 55+ Consumer or Watch Their Ship Sail Without You (and your business). True story: A 72-year-old man walked into a travel agency and asked for their best and most expensive cruise but at the best price, of course. The 30-year-old agent, very politely asked the older gentleman if he (the older man) qualified for the "geezer rate?" Is this how your "polite" staff is addressing the mature consumer? In your staff's mind, I'm sure they have no idea what they did wrong. Why? Because they have not been trained to "speak senior." What are your ads saying to the seasoned buyer? Are they reflecting the words of the above "younger" person with no regard to the "older" person? Learn the strategies and skills to immediately relate to this affluent and discriminating niche. If you don't, I promise their ship will absolutely leave the shore without your business. By the way, the mature consumer in the above story walked out with no connection whatsoever to the agency offering the "geezer rate." He took his $10,000 cruise down the street to the competition. You can bet they didn't call him a "geezer." In fact, I think they called him, "Sir"! Discover five awesome, easy-to-implement, where-have-I-been-and-what-have-I-been-thinking skills in this 90-minute presentation: * Learn how and why your employees need to open their eyes and ears when addressing mature adults. It's all about the senior! And understand what this consumer wants to be called and why. Now, there's a unique thought! * There are some folks to whom seniors listen: Learn to be one of them with the blessings of the senior! * Speaking of seniors, do we really need to call them that? Discover within your own ranks new ways to address them differently and why you must (and what happens when you don't)! * Discover what you can tell about a mature consumer by simply looking at them. * Tap into your competitive edge by learning what kind of message resonates with this special consumer and how it allows you to instantly connect ~ not just to your business but also to your bottom line. * Uncover the three mistakes businesses make when marketing to seniors and how to avoid them. "(Your seminar was) excellent, engaging with great ideas! Really held my interest...a big 5 (out of 5) !" Dr. McCain, Portsmouth, VA., Medical Society of Virginia
"All of your (speaker) ratings came back as a "5" on a scale of 1-5 with 5 being extremely helpful. D. Tyler, General Manager, Seniority Guide ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ Unwrapping the Sandwich Generation: Balancing Care Giving and Care Receiving While Working....What To Do About It as it Begins to Affect Your Job. One day at work you recieve "the" phone call that says your parent just fell. You are also in the middle of a conference, your child needs to be picked up at school, dinner is still frozen somewhere in the bottom of the freezer and your spouse just called....the train is going to be late again and they are not sure when they will be home tonight. Welcome to the Sandwich Generation! You are a card carrying member whether you know it or not, whether you like it or not. Looming before you are several thoughts that begin to furiously collide: * What can I do about this situation? * Where do I begin? * How do I tell my boss/my employees what has happened? * I'm afraid this can affect my job! * How do I communicate best with my parents about their needs? What about my own needs? * Can this possibly have a happy ending? Has this happened to you or to your employees? In this 90-minute presentation, you will discover:
* How your job can remain intact as you learn how to be a bona fide member of the Sandwich Generation ~ a person attempting to balance their life, their career, their senior parents' concerns, as well as those of their own adult children, perhaps a relationship and maybe somewhere in the mix, (oh! why not!) maintain their sanity. * Learn the most frequently asked questions (along with the answers) your employees or customers will be asking of themselves (and the seniors in their lives) as they attempt to handle all of these aging issues that absolutely will affect their careers, their potential absenteeism from work and maybe even their ability to stay on the job. * Discover the mystery and learn to whom the senior parent will listen, after all. Watch an enlightened employee or co-worker or customer discover their own motivation for care giving and how to solve their greatest senior concern (hint: every aging person, yes, even you, has the same, most prevalent concern). * Implement three ways for the two generations (the adult child and the senior parent) to communicate better without hurt feelings. * Finally, if "the move" from home to an alternative living arrangement has to be made, learn what to look for in an alternative living option ~ Independent Living, Assisted Living or a Nursing Home. Don't attempt to make these decisions uninformed. "I went to your book signing and speaking engagement in Alexandria, VA in September (of 2007) and learned so much. Even though I'm 'in the business' of health care and work as a hospital social worker, it has been quite the experience dealing with my own folks. Just wanted to let you know that your talk and book have already helped me out tremendously." via email to sue@speakingonaging.com " This was the best seminar YET! Sue really connects with her audiences." City of Virginia Beach ~ ~ ~ ~ ~ ~ ~ ~ Six Things You Need To Discuss With Your Parents...but don't want to.Are you or your employees between the rock and the heart-place and the time-clock?? Are the senior issues of their aging parents interfering with their work and production? This is the seminar to get your employees back on track with resources, information, guidance and ideas that can be implemented instantly. Talking to your parents about the "delicate" issues and concerns of aging is difficult enough. But not knowing how to approach them makes it even more confusing and uncomfortable, doesn't it? You want to be there for them yet you don't want to interfere. And what do you do if they shut you out? When an employee is trying to deal with the job and the seemingly interfering issues of the older parents, it becomes a real issue both on and off the job. Help your staff and employees with this presentation! You will see instant results. In this 60-minute presentation you will discover that it doesn't have to be so difficult. There are numerous ways to approach hard-to-discuss topics without being intrusive. We can teach you. Plus, once you help your parents, isn't it time to think about your own aging? Do it for your kids! Do it for your employees, do it for your bottom line and do it because it is the right thing to do. A good employee is worth it, right? How should your employees approach their senior parents about difficult-to-discuss senior topics and keep a level head at work also? * Understand why the two generations don't think alike and how to overcome it. * Become better educated on senior issues and where to find the help you will need. * Explore all the "costs" of senior decisions; what do you really need? Are there options? * Learn how to look for "signs of aging"; are they really aging issues or can they be something else? * Discover the 7 "gotta-know" aspects of the senior in your life so you can be more helpful and better educated....for both of you! * Connect with the experts and resources that can help. "Sue, I look forward to bringing you back for another successful training class in the first quarter of next year. Thanks again for providing a very professional presentation to our members." N. Keenan, HR Analyst, City of Virginia Beach, VA "All your (speaker) ratings came back as '5' on a scale of 1-5 with 5 being extremely helpful information". D. Tyler, General Manager, Seniority Guide.
This one-hour seminar can quickly allow you and your office team to understand what you are doing wrong with your working environment as it relates to seniors and how to immediately and inexpensively do something about it! Starting at the curb, ask yourself:
“Sue was outstanding. Can we keep her?” SuperValu Grocery Stores
Call Sue Cunningham, CAPS, CSA, today at 757-496-4722 to schedule her for your next monthly or annual meeting. |
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A partial list of Sue's speaking engagement clients includes:
To schedule a presentation, training session or a speaking event, please call Sue at 757-496-4722 or complete our online contact form. Click here to watch a Demo Tape of Sue speaking on various senior issues.
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